{
  "brand": "VYBBZZ",
  "system": "Brand OS Signal System 01",
  "signature": "Culture · in motion",
  "campaign": "Find the signal. Become the scene.",
  "codes": ["discover", "belong", "create", "earn", "carry it"],
  "color": {
    "void": "#070908",
    "bone": "#F4F0E6",
    "acidSignal": "#DFFF3F",
    "hyperCyan": "#70E5FF",
    "pulsePink": "#FF5A9D",
    "liveCoral": "#FF765F",
    "clubViolet": "#A98CFF",
    "afterglow": "#FFBD59"
  },
  "type": {
    "display": "Geist Sans, Arial, sans-serif",
    "humanNote": "Georgia Italic, serif",
    "signalData": "Geist Mono, monospace"
  },
  "motion": ["pulse", "scan", "shift"],
  "voice": ["direct", "alive", "inclusive", "street-smart", "transparent"],
  "guardrails": [
    "label hosts, prices, age boundaries and partnerships",
    "no pay-to-rank cultural feed",
    "no dark patterns or fake scarcity",
    "reduced-motion equivalent required"
  ]
}